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Behavioural insights

Brain to understand choices and behaviours

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Behavioural insights (21)

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  • News article

Testing is what has accounted for a large chunk of process and product innovation in human history. Testing should apply even more to public policies, as their effectiveness often depends on how people react to them, and on the extent to which that reaction is embedded in the design of a policy solu

  • 4 min read
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  • Behavioural insights