Brain to understand choices and behaviours
We generate behavioural insights through an empirical approach, gathering contributions from various behavioural sciences.
Our Lab uses behavioural insights to support EU policy-making by identifying behavioural elements in policies and testing behavioural levers to increase policy effectiveness.
Find out more about our work, explore our latest publications and join our community on the Competence Centre on Behavioural Insights website.
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Behavioural insights (21)
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Testing is what has accounted for a large chunk of process and product innovation in human history. Testing should apply even more to public policies, as their effectiveness often depends on how people react to them, and on the extent to which that reaction is embedded in the design of a policy solu
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- Behavioural insights