Brain to understand choices and behaviours
We generate behavioural insights through an empirical approach, gathering contributions from various behavioural sciences.
Our Lab uses behavioural insights to support EU policy-making by identifying behavioural elements in policies and testing behavioural levers to increase policy effectiveness.
Find out more about our work, explore our latest publications and join our community on the Competence Centre on Behavioural Insights website.

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Behavioural insights (18)
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Are you an innovation, design or policy lab in the EU? Are you interested in issues surrounding water resilience? Join our call for expression of interest!
- EU Policy Lab tags
- Design for policy
- Behavioral insights

Every drop of blood has the potential to save a life. In the EU, blood donation plays a vital role in providing healthcare systems with the resources they need to treat patients and offer hope for recovery.
- EU Policy Lab tags
- Behavioral insights

The EU Policy Lab has recently unveiled an exciting new project with the Living Lab for testing Digital Energy Solutions. The idea is simple yet powerful: decipher the behaviours and choices of electric vehicle (EV) owners when presented with different incentive schemes at workplace charging station
- EU Policy Lab tags
- Behavioral insights

Making waste sorting more effective: A participatory design and behavioural science approach to developing harmonised waste sorting labels for the EU.
- EU Policy Lab tags
- Behavioral insights
- Design for policy

The Living Lab for Testing Digital Energy Solution (DES-Lab) in collaboration with the EU Policy Lab coordinates an experimental project using nine electric-vehicles charging stations at the JRC in Ispra. Unlike other charging stations, this project supplies each station with electricity produced by
- EU Policy Lab tags
- Behavioral insights

On April 6 2017 the EU Policy Lab welcomed a group of 12 students from the Bachelor Honours Research Class of the Erasmus School of Economics, Erasmus University Rotterdam (the Netherlands).
- EU Policy Lab tags
- Behavioral insights

How to increase tax compliance? How to incentivize consumers to dispose products in an environmentally friendly way? How to have more inclusive work environments? Improving the effectiveness of polices across the EU: The case of behavioural Insights
- EU Policy Lab tags
- Behavioral insights

Testing is what has accounted for a large chunk of process and product innovation in human history. Testing should apply even more to public policies, as their effectiveness often depends on how people react to them, and on the extent to which that reaction is embedded in the design of a policy solu
- EU Policy Lab tags
- Behavioral insights